How do you communicate your TCM Diagnosis to your patients? We all know what Qi, Essence, Yin deficiency and LV Yang rising means, because we went to school for years to study, understand and apply Chinese medicine. We graduated, got our license and started healing the world. Unfortunately, most of us had a difficult time explaining how [...]
In order for you to differentiate yourself from other practitioners in your area, you need to go the extra mile! Wow your existing and new patients by providing outstanding customer service and by going beyond their expectations. Remember, YOU are your brand! Be unique, be creative and always provide an experience to delight and amaze your patients. [...]
The most important way to stand out, is with DIY graphics. I am a self proclaimed TCM geek, but definitely not a tech one! That's why when I discovered Canva, it was love at first sight. This tool is so easy to use, very intuitive and can be a game changer when it comes to your graphics. https://youtu.be/RMmpYR0ORRc [...]
The 5 Element Theory in TCM is my favourite theory! It can explain so much, get to the root of the problem, and help practitioners figure out what system(s) are affected and why. Surprisingly, however, the 5 Elements Theory is also applicable in growing a thriving practice! As you and I know Wood generates Fire, which in [...]
The way to share your acupuncture practice (or any business, in general) has changed so much since the Internet arrived. My mom (who's 88 years old!) thinks the internet is a magic place! She cannot believe I can send a photo to my brother and he gets it the same day! "How is that possible?" She always [...]
Today, were going to talk about something that can be a sensitive subject for a lot of practitioners: getting your patients to rebook. Consistently. Do you find it difficult to rebook patients on a regular basis? Package deals with great value, such as 6 treatments for the price of 5, or 10% off a 12 sessions package, [...]
