In order for you to differentiate yourself from other practitioners in your area, you need to go the extra mile! Wow your existing and new patients by providing outstanding customer service and by going beyond their expectations. Remember, YOU are your brand! Be unique, be creative and always provide an experience to delight and amaze your patients. [...]
Prior to becoming a TCM Geek, I was managing a fitness club where I personal trained clients, taught aerobics and hip-hop dance class (how do you like the hair? Yikes!) My friends were all fitness fanatics and we spent our time off hiking, mountain biking, running marathon, participating in adventure races and triathlons! CRAZY! We talked [...]
The most important way to stand out, is with DIY graphics. I am a self proclaimed TCM geek, but definitely not a tech one! That's why when I discovered Canva, it was love at first sight. This tool is so easy to use, very intuitive and can be a game changer when it comes to your graphics. https://youtu.be/RMmpYR0ORRc [...]
The 5 Element Theory in TCM is my favourite theory! It can explain so much, get to the root of the problem, and help practitioners figure out what system(s) are affected and why. Surprisingly, however, the 5 Elements Theory is also applicable in growing a thriving practice! As you and I know Wood generates Fire, which in [...]
The way to share your acupuncture practice (or any business, in general) has changed so much since the Internet arrived. My mom (who's 88 years old!) thinks the internet is a magic place! She cannot believe I can send a photo to my brother and he gets it the same day! "How is that possible?" She always [...]
I love to teach the Zang-Fu Theory to new students, because it forces them to let go of what they know about the function of organs in a western sense, and wrap their heads around the TCM view point. But what's really important, is the functions of each TCM organ will help a good practitioner figure out [...]
