Listen on Apple Podcasts Listen on Spotify Listen on YouTube Listen on Amazon Music

🔗 Links mentioned in this episode:

Learn Marketing with Michelle Online

Join Clara’s Grow Your Practice & Crush it on Social Media Masterclasses

Michelle’s Acupuncture Marketing Podcast

Clara’s Instagram @AcuProAcademy

Show Notes

In a recent live session, I teamed up with marketing expert Michelle Grasek to share practical strategies designed specifically for acupuncturists. Our goal? To answer your burning questions, provide real-world tools, and help you build a thriving practice with confidence.

Whether you’re just starting out or looking to expand, these tips will give you clarity and direction.

Why Marketing Matters for Acupuncturists

Hi, I’m Clara from AcuPro Academy. I’ve been practicing since 2003 and teaching TCM since 2008 because I truly believe in its power to change lives. But here’s the truth: while our training teaches us how to diagnose and treat, it rarely prepares us to market ourselves.

That’s where Michelle and I come in—we’re passionate about bridging that gap so more patients can benefit from acupuncture.

Get to Know Your Community

For new graduates, visibility starts with building local connections.

• Introduce yourself to nearby businesses.

• Volunteer at community events.

• Host an open house to show people what acupuncture is all about.

For seasoned practitioners, social media engagement is key. As Michelle pointed out, platforms like Instagram are incredible for connecting with local businesses and building trust online.

Use Social Media to Connect (Not Just Post)

Social media isn’t just about posting pictures—it’s about engagement. I started on Instagram and grew to over 800,000 followers across platforms, and the key was consistency and connection.

Tips to try:

• Comment on posts from local businesses.

• Share content that educates and inspires.

• Show up consistently—patients love reliability.

Remember: give before you get. Build trust first, and patients will naturally follow.

Optimize Your Online Presence

Your website is your digital front door. Make sure it works for you:

• Use keywords people search for (like “acupuncture for back pain in [your city]”).

• Write a clear, patient-focused bio.

• Include a strong call to action (“Book your appointment today”).

A simple, clear site will convert more visitors into patients than a flashy but confusing one.

Leverage Local PR Opportunities

Don’t underestimate the power of local media. Reach out to:

• Radio and TV stations

• Local podcasts

• Community magazines

Offer to share your expertise through interviews, Q&As, or live demos. Face-to-face exposure builds credibility faster than any flyer.

Focus on Patient Experience & Retention

Marketing isn’t only about finding new patients—it’s also about keeping them.

• Personalize every treatment.

• Follow up after sessions.

• Listen deeply to their needs.

Happy patients are your best marketing team. Word-of-mouth referrals are priceless.

Keep Learning & Growing

Michelle’s Acupuncture Marketing School is an amazing resource packed with practical strategies tailored for acupuncturists. It bridges the gap between your passion for TCM and the reality of running a sustainable business.

Final Thoughts

Growing your practice is about more than filling your calendar—it’s about reaching more people who need your help. By connecting with your community, showing up online, and delivering exceptional patient care, you’ll build both trust and long-term success.

Michelle and I are here to support you every step of the way. If you have questions, jump into our resources or join the discussion online.

👉 Start today—implement one of these strategies and watch your acupuncture practice grow, one patient at a time.

Disclaimer

The Acupro Show podcast and material shared through Acupro Academy are a subdivision of Natural Health Sense Incorporated. Designed solely for educational and entertainment purposes. The utilization of information from this podcast or any associated material is at the user’s discretion and risk. This content is not meant to replace the guidance of an acupuncturist. Nor a Chinese medicine doctor, medical doctor, physician, or any qualified professional. It is not a substitute for proper diagnosis or treatment. As well as, users are strongly advised not to ignore or postpone seeking medical advice. For any existing medical condition, with their healthcare professional. Regarding any health concerns.

Need the podcast transcript? Click here!