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🔗 Links mentioned in this episode:
AcuPro Academy Continuing Education Online Courses
Dr. Cole’s Chinese Medicine Explained Course
Episode #9: Elevating Acupuncture: A Journey from Practice to Research with Sandro Graca
Show Notes
In today’s healthcare landscape, effective communication and collaboration between different healthcare practitioners are more crucial than ever. I had the privilege of sitting down with Dr. Ellie Cole, a seasoned practitioner in acupuncture and Chinese medicine, to discuss how acupuncturists can work alongside MDs and other healthcare providers for the benefit of their patients.
Approaching Healthcare Practitioners
One of the recurring challenges for practitioners like us is how to effectively communicate our offerings to MDs and other healthcare professionals. Many acupuncturists, including myself, often wonder how to start these conversations, and what to say to ensure a successful referral relationship. Dr. Cole shared an insightful approach: the “Lunch and Learn” concept. By inviting doctors or their teams for lunch while discussing the benefits of acupuncture, we can open up new avenues of patient care.
This simple yet effective strategy helps us educate other healthcare professionals about our practice, while simultaneously showing them how acupuncture can complement their treatments. It was enlightening to hear Dr. Cole’s personal experiences with this approach, and it certainly added a new perspective on how to build professional relationships.
Navigating Imposter Syndrome
We all grapple with imposter syndrome at some point in our careers, questioning our ability to stand in front of doctors and “teach” them something. However, Dr. Cole wisely pointed out the importance of recognizing our own expertise. Within the realm of acupuncture, we are the experts, even if we’re up against the credentials of MDs. Engaging with practitioners from a place of confidence and mutual respect can transform these interactions into positive exchanges.
The Power of Connection and Language
During our conversation, we delved into the power of touch and its intrinsic connection to our practices. My journey also began with the simple act of offering relief through a back rub, which eventually steered me toward studying massage therapy and acupuncture. Much like Dr. Cole, I believe that touch is a profound sense that fosters healing and connection.
Furthermore, Dr. Cole stressed the importance of speaking the language of science to connect with MDs. Using research-backed evidence to explain acupuncture’s mechanisms can demystify it for skeptics, making them more likely to consider it as a viable treatment option.
When Introversion Meets Opportunity
For those of us who identify as introverts, the prospect of public speaking—a key component of outreach like Lunch and Learns—can be daunting. Dr. Cole recommends beginning with one-on-one interactions as an alternate route, perhaps by reaching out to single practitioners or establishing a rapport through shared patients.
Building Strong Referral Networks
Our discussions circled back to what type of referrals acupuncturists can expect from medical practitioners. Pain management tops the list, but there’s an opportunity to expand into areas like women’s health, digestive issues, and more. Establishing a robust professional network not only supports patients with diverse needs but also broadens our business reach.
Educating and Empowering Practitioners
Dr. Cole offers an empowering program called “Chinese Medicine Explained,” complete with a customizable PowerPoint and strategic advice for building a network of referrals. Her program also includes personalized coaching, recognizing the unique needs and circumstances every practitioner may face.
Concluding Thoughts
My conversation with Dr. Ellie Cole underscored the importance of collaboration within the healthcare system and the expansive potential it holds for cultivating rich, cross-disciplinary partnerships. By focusing on exchanging knowledge and skills, rather than merely seeking referrals, we enrich our own practices while enhancing patient care.
The journey of integrating acupuncture into modern medical practice continues to evolve and armed with the insights and strategies shared by Dr. Cole, we are better equipped to navigate this path with confidence and purpose.
Disclaimer
The Acupro Show podcast and material shared through Acupro Academy is a subdivision of Natural Health Sense Incorporated. Designed solely for educational and entertainment purposes. The utilization of information from this podcast or any associated material is at the user’s discretion and risk. This content is not meant to replace the guidance of an acupuncturist. Nor Chinese medicine doctor, medical doctor, physician, or any qualified professional. It is not a substitute for proper diagnosis or treatment. As well as users are strongly advised not to ignore or postpone seeking medical advice. For any existing medical condition with their healthcare professional. Regarding any health concerns.
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